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So saving yourself the effort by focusing on what you do want instead of what you don’t want will be the key to success here. There are scores of websites out there that post the worst and nastiest profiles they find on the web.These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.
Okay, before we get into the specifics, let’s cover a couple key rules right off the bat.
So, to be clear, your attractiveness (or lack thereof) is unlikely to be the only reason your profile isn’t getting attention.
Common sense might make you think that posting an overdone trendy photo will lead to an immediate negative opinion from potential matches.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at